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Markup calculator

Find a selling price from a markup on cost, or the markup between cost and price. Markup is not a profit margin.

Free to useNo sign-upCalculated in your browser

Cost and markup

Markup divides profit by cost. It is not a profit margin.

Which question
US dollars

$0.01–$100,000,000.00. A $0.00 cost is not defined.

Percent

0–10,000%. Up to 6 decimal places.

US dollars

$0.00–$100,000,000.00. Up to 2 decimal places.

Your amounts stay in this browser.

Selling price or markup

Choose a question. Markup is profit divided by cost. Changing an input clears the previous result.

Profit ÷ cost · Not a profit margin · Half-up to a cent

Markup is profit divided by cost

Markup answers how much the selling price sits above cost, as a percent of the cost:

(selling price − cost) ÷ cost × 100

A 25% markup on an $80.00 cost is $20.00 of profit and a $100.00 selling price. The same $20.00 of profit on a $100.00 price is a 20% profit margin, because margin divides by the selling price. Use the profit margin calculator for that question. A 25% markup is not a 25% margin.

The SBA glossary describes gross profit against net sales, which is a sales-base ratio. This page’s markup is the cost-base ratio above. The SBA does not supply this markup definition.

Two questions

  1. What price does this markup produce? Profit is cost × markup ÷ 100, rounded half up to the nearest cent, then added to cost.
  2. What is the markup? The percent is (price − cost) ÷ cost × 100, rounded half up to six decimal places.

50% markup on $0.01 is half a cent, which rounds to $0.01 of profit and a $0.02 price. A selling price of $75.00 on a $100.00 cost is −25% markup. A typed markup cannot be negative; enter the lower selling price instead.

Limits

A computed price above $100,000,000.00 is rejected rather than clamped. A $0.00 cost is rejected for both questions: the markup percent of zero is not defined, and a markup percent cannot produce a selling price from nothing. To compare two packages, use the unit price calculator and keep both quantities in the same measure.

Frequently asked questions

Why is 25% markup on $100 a $125 price? The $25 is 25% of the $100 cost. A 25% margin on that same $100 cost needs a higher price, $133.33, because the profit has to be 25% of the selling price.

Can markup be negative? Yes, when you enter a selling price below cost. The result is a loss. This page does not accept a minus sign in the markup field.

Are costs sent to analytics? No. Analytics may record that this calculator ran. The amounts stay in the browser.

Sources & review

Last reviewed: . The formula is reproduced above so you can check the math independently.

Educational estimate only. Overhead, fees and whether a price covers your costs are not checked.